* BILL MOYER

BILL MOYER (1933-2002) was a globally acclaimed organizer, writer, educator and trainer in nonviolent social movements, active in a dozen countries for forty years. He was SCLC (Southern Christian Leadership Conference) staff for Dr. Martin Luther King Jr., the American Friends Service Committee, Movement For A New Society, Keystone Safe Energy Alliance, and Executive Director of the Social Movement Empowerment Project in San Francisco.

A co-founder and most influential strategist of Movement for a new Society, along with GEORGE LAKEY, Moyer’s best known for his “Movement Action Plan” (MAP) conceptual framework. Its comprehensive descriptions of his “Eight Stages of Social Movements” and “Four Roles of Activists” — all detailed below — and in his seminal organizing manual, “Doing Democracy: The MAP Model for Organizing Social Movements“, also explained at  Activisttraining.org. (See his wiki page.)

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Click each chart image to enlarge it:

The Movement Action Plan (MAP): 8 Stages, 4 Roles, Campaign Strategy

“Doing Democracy: The MAP Model for Organizing Social Movements.”
This essential guide provides the most usable theory and working model for understanding and analyzing citizen movements and how they can best succeed in the long term. Bill Moyer (with co-authors JoAnn McAllister, Mary Lou Finley and Steven Soifer), brilliantly compare MAP to nine popular models of social movements taught at universities, and apply MAP to five social movements: civil rights, anti-nuclear energy, gay and lesbian rights, breast cancer, and anti-corporate globalization. They conclude with a chapter on the future of activist strategies.

Movement Action Plan video: Moyer’s final (48 mins.)

Doing Democracy     Bill Moyer

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